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26 Extreme Ltd

SUMMARY

Name: 26 Extreme Ltd
Location: Rostrevor
County: Down
Total Cost: £ 9,981.00
Axis: AXIS 3 : SOAR

PROJECT SUMMARY

Purchase of equipment to increase efficiencies of an outdoor events company and also investment in marketing resources.

BACKGROUND

26 Extreme Ltd is an outdoor events limited company that has been operating (in a pilot capacity) since early 2009. The business specialises in the design and delivery of large sporting and challenge events.  The business identified a growing trend toward activity tourism/ adventure breaks which compliments the NITB strategies for NI.

ACTIVITIES

Funded under Axis 3, through SOAR, The company purchased some equipment to make their operational procedures more efficient during events and provide a more professional service, aswell as carrying out some branding, website design and advertising to raise the profile of the company.  Items funded: 

  • VHF 2-way radios
  • Finishing arch and Flags
  • Pop up Gazebos
  • Website design
  • Advertising and Flyers.  

The applicant plans to host the following annual events

  • Off Road Duathlon
  • Blue on the Bay 10 K – in conjunction with successful Blues festival in Warrenpoint
  • Mourne Way Marathon – Mourne Warrior
  • Slieve Martin Dash
  • Cloghmor Dash
  • Long Distance Triathlon
  • Winter Race Series – Night marathons

BENEFITS

Increased turnover and increased entrant level for events.

LESSONS