Search

Causeway Coast Glens Tourism Partnership

SUMMARY

Name: Causeway Coast Glens Tourism Partnership
Location: rural South Antrim
County: Antrim
Total Cost: £ 19,450.00
Axis: AXIS 3 : GROW South Antrim
Duration: 2 years
Telephone: 02870327720

PROJECT SUMMARY

The main aim of the project was to encourage visitors to explore rural areas of South Antrim and generate visitor revenue for the area using the Causeway Coast & Glens region. The project implemented a 2 year out of state marketing campaign to promote the rural tourism product in Great Britain.

BACKGROUND

This project was delivered by the Causeway Coast & Glens Tourism Partnership, which is a not-for-profit organisation responsible for out of state tourism marketing for the Causeway Coast & Glens, covering the Council areas of Ballymena, Ballymoney, Coleraine, Larne, Limavady, Moyle, Carrickfergus and Newtownabbey.

ACTIVITIES

Items funded:

  • Advertising/advertorials
  • Online marketing
  • Website Development

BENEFITS

Project Objectives:

  • To carryout initial research into Rural Tourism Offer.
  • To develop an online database of Rural Tourism Offer by 31st October 2010.
  • To carryout Web Development based on Rural Tourism Offer by 31st October 2010.
  • To carryout targeted marketing initiative based on Rural Tourism Offer  
  • To attract 320 new visitors to the GROW South Antrim area of Northern Ireland.