A marketing programme to promote the services of J&K Coaches and to install new ICT equipment.
The promoter has 16 years experience in engineering and has been manager of J & K Coaches since 2005, which manages 6 buses carrying out school runs, tours, sporting/entertaining/shopping trips and private hire.
The promoter consulted widely to identify the need for this project and developed a solid business plan to address the issue of young people getting safely out of Cookstown after attending night clubs etc. Funded through Axis 3, through SWARD this project engaged in the design and print of posters/flyers, business cards and local papers to promote this service. The promoter also purchased ICT equipment (computer, laptop, software)
1 full time and 3 part time jobs to be created