The development and implementation of a marketing strategy such as online advertising and press advertising and purchase of equipment to enhance the business capabilities.
Jason McCourt is the proprietor of a boiler installation and servicing business located at Stoneyford in Lisburn. The business seeks to secure a foothold in the local market through the implementation of a robust promotional strategy aimed at raising the business profile and increasing turnover.
The business was lacking in a clear marketing strategy and did not possess the necessary technology and marketing literature required to drive the business forward successfully.