Implementation of a marketing plan to promote NI Bootcamp
N.I. Bootcamp is the brainchild of Ian and Anna Bailey. Ian is a highly-qualified outdoor instructor, and Anna is a pharmacist with a particular interest in nutrition and weight loss. Their staff are a carefully chosen team of qualified instructors, nutritionists and other professionals, chosen not only for their skills and experience, but also because they fit with the ethos of providing a fun, comfortable, non-intimidating atmosphere.
NI Bootcamp recognised the need to market effectively in order to develop their business.