Promotional and marketing costs to further develop and expand target markets of Teambuild Ireland.
The promoter Teambuild Ireland Ltd is a rural organisation founded in 2006 and based near Glenavy, Co Antrim offering management & personal development training by providing a high quality outdoors pursuits facility. Prior to this project, the promoter deemed that the business web presence was insufficient to take the business to the next
stage of development. Furthermore the promoter recognised the need to more effectively exploit the market potential by developing a product portfolio which addressed the needs of a number of market segments.
Funded under Axis 3, through Lagan Rural Partnership, items funded included a promotional and marketing resource including website development and promotional literature.
A new on-line booking system now accommodates the very specific and different target groupings, such as youth and community; fun days; adventure club and children's parties; corporate teambuilding; and leadership and management development programmes. The funding enables the promoter to build sales revenues in each of the market segments. A stock of high quality promotional literature was also produced to expand the current customer base.
Increase in annual turnover and creation of 2 new full time equivalent posts.