PROJECT SUMMARY

The main aim of the project was to encourage visitors to explore rural areas of South Antrim and generate visitor revenue for the area using the Causeway Coast & Glens region. The project implemented a 2 year out of state marketing campaign to promote the rural tourism product in Great Britain.

BACKGROUND

This project was delivered by the Causeway Coast & Glens Tourism Partnership, which is a not-for-profit organisation responsible for out of state tourism marketing for the Causeway Coast & Glens, covering the Council areas of Ballymena, Ballymoney, Coleraine, Larne, Limavady, Moyle, Carrickfergus and Newtownabbey.

ACTIVITIES

Items funded:

• Advertising/advertorials
• Online marketing
• Website Development

BENEFITS

Project Objectives:

• To carryout initial research into Rural Tourism Offer.
• To develop an online database of Rural Tourism Offer by 31st October 2010.
• To carryout Web Development based on Rural Tourism Offer by 31st October 2010.
• To carryout targeted marketing initiative based on Rural Tourism Offer  
• To attract 320 new visitors to the GROW South Antrim area of Northern Ireland.