The purchase of equipment to broaden the product range to best match customer's needs and would attract new customers.
After extensive research into diversifying his farm business, Mr Turtle established an inflatable entertainment company in 2009 called "Big Momma's Entertainment". His company provided inflatable entertainment packages to birthday parties, corporate events and school fun days. Mr Turtle identfied a need to expand the products provided to add value to the farm diversification project.
The project purchased the following inflatable equipment:
By broadening the product range Mr Turtle was securing the financial sustainability of his diversification business through increased revenue and customer base. Furthermore, Mr Turtle is providing additional employment opportunities within a rural village.