To provide Coastal Country Explorer, a mini bus tour business, with an in-vehicle passenger information system that plays multimedia tours. Tours operate around the Ards Peninsula, Strangford Lough, St Patrick's Trail and Mourne area.
The mini bus tour business offers a choice of routes to the traveller providing a snapshot of Northern Ireland life outside of Belfast’s hub. Funding was sought to install an in-vehicle passenger information system providing travellers with information on the routes via a multi-media experience.
To purchase and install an in-vehicle passenger information system that plays specific multi-media tours and to finance identified marketing activities associated with the mini-coach tours, including promotional literature, advertising in local and regional tourism publications and the design and development of a new website.
Provides the mini-bus traveller with information both visually and by audio which specifically relates to the route they are travelling, thus enriching the visitor experience.